| Course code: | 6MI303 |
| Course title in language of instruction: | Počítačový design a reklama |
| Course title in Czech: | Počítačový design a reklama |
| Course title in English: | Computer Design and Graphics |
| Mode of completion and number of credits: | Exam ECTS (4 credits)
(One ECTS credit corresponds to 26 hours of workload for an average student.) |
| Type of course: | Daily attendance: 1/1; Combined form: 4/0
(hours of lectures per week / hours of seminars per week) |
| Language of instruction: | Czech |
| Level of course and year of study: | bachelor: 3; master: 4; master continuing: 1 |
| Semester: | WS 2009/2010 - FMJH |
| Name of lecturer: | Ing. Tomáš Kincl, Ph.D. (examiner, instructor, lecturer, supervisor) |
| Prerequisites: | none |
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| Aims of the course: | Graduate students in their future career often face a situation, when they are responsible for considering various graphical or design company materials or they must determine tender conditions on such materials.
Computer Design and Advertisement offers not only formalized professional knowledge from the area of design and advertising, but supplies practical experience from mentioned area. |
| Learning outcomes and competences: | Upon successful completion of this course, students will be able to:
consider graphical or design materials of the company from the view of enlightened enthusiast.
set clear and comprehensible tender conditions on such company materials.
understand to basics of graphics communication, incidence of colours and shapes. understand to basics of composition and elements of design.
know elementary historical consequences of design and selected graphical materials.
know elementary (technical) standards reffering to the area of design and advertising.
understand to corporate identity and its components. |
| Course contents: | 1. (lecture) Business card
a. History of business cards - the middle age
b. Bloom of trade cards
c. Golden era of business cards - 19th century
d. Modern era of business cards - 20th century
e. Modern alternatives to business card
f. How to create business card tutorial
g. Four basic design principles for non-designers
2. (lesson) Create business card (in any software) according to parameters and conditions given on recent lecture. Your evaluation is based not only on your work, but also on counseling your own foundation and discussion about other students work.
3. (lecture) Logo
a. History of trade-marks - ancient era
b. History of trade-marks – the middle age
c. Logo today
d. Logo tutorial - logotypes
e. Color tutorial
4. (lesson) Create logo (in any software) according to parameters and conditions given on recent lecture. Your evaluation is based not only on your work, but also on counseling your own foundation and discussion about other students work.
5. (lecture) Poster
a. History of poster - the middle age
b. Beginning of modern poster - litography
c. Modern poster
d. Poster tutorial (types, fonts, composition rules and elements)
6. (lesson) Create poster (in any software) according to parameters and conditions given on recent lecture. Your evaluation is based not only on your work, but also on counseling your own foundation and discussion about other students work.
7. (lecture) WWW banner
a. Www banner in consequences - advertising generally
b. History of advertising
c. Common advertising e-formats
d. WWW banner tutorial
e. Additional recommendations
8. (lesson) Create banner (in any software) according to parameters and conditions given on recent lecture. Your evaluation is based not only on your work, but also on counseling your own foundation and discussion about other students work.
9. (lecture) WWW design
a. Www and design
b. Www design
c. Human-computer iteraction
d. Usability and accessiblity
10. (lesson) Create www design (in any software) according to parameters and conditions given on recent lecture. Your evaluation is based not only on your work, but also on counseling your own foundation and discussion about other students work.
11. (lecture) Další součásti korporátní identity
a. Display ads
b. Presentation templates
12. (lesson) Create display graphical material(in any software) according to parameters and conditions given on recent lecture. Your evaluation is based not only on your work, but also on counseling your own foundation and discussion about other students work.
13. Discussion with students on graphics- and design- interrelated topics. |
| Type | Author | Title | Published in | Publisher | Year | ISBN |
| R | MEGGS, P. B. -- PURVIS, A. W. | Meggs' history of graphic design | Hoboken | Wiley & Sons | 2006 | 0-471-69902-0 |
| R | ČERMÁK, R. | Grafický design: porovnání v různých kulturách [elektronický zdroj] | | VŠE Praha | 2007 | |
| R | DABNER, D. | Grafický design v praxi : zásady, postupy, projekty | Praha | Slovart | 2004 | 80-7209-597-8 |
| R | BERAN, V. | Aktualizovaný typografický manuál | Praha | Kafka design | 2003 | |
| R | KOČIČKA, P. -- BLAŽEK, F. | Praktická typografie | Brno | Computer Press | 2004 | 80-251-0232-7 |
| A | | Studijní materiál průběžně zveřejňovaný na disku K:\ |