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Course syllabus 6MP416 - Markstrat Strategic simulation (FMJH - SS 2009/2010)

Czech English

Course code: 6MP416
Course title in language of instruction: Markstrat Strategická simulace
Course title in Czech: Markstrat Strategická simulace
Course title in English: Markstrat Strategic simulation
Mode of completion and number of credits: Exam ECTS (4 credits)
(One ECTS credit corresponds to 26 hours of workload for an average student.)
Type of course:
Language of instruction: Czech
Level of course and year of study: master: 4; master continuing: 1
Semester: SS 2009/2010 - FMJH
Name of lecturer: doc. Ing. Marie Hesková, CSc. (examiner, instructor, lecturer, supervisor)
Prerequisites: none

Aims of the course: The simulation with form of entrepreneurial game MARKSTRAT is an instrument, where the learning process proceeds in competitive environment of a choice market. The objective of the simulation is to train the decision-making process in the terms of strategic marketing company and its active in the market´s environment. Training realizes with the support the simulations tutorial program MARKSTRAT.
Learning outcomes and competences: Upon successful completion of this course, students will be able to:
manage and make marketing oriented operation under realistic market conditions; solid application of theoretical knowledge strategic marketing of the marketing management company; select an appropriate marketing-mix model,
improvement of the team-work.

Course contents: Setting-up the marketing strategy of company, strategy of the positioning, carrying out the analysis of market, collaboration with the department for research and devolopment, proposal a new products and their market introduction, collaboration with department of production, transaction financial analysis, decision making about sizes and priorities of selling force of company, analysis of marketing studies.
Processing of a final brief and its presentation.

Teaching methods and workload (hours of workload):
Type of teaching method Daily attendance Combined form
Participation in lectures 6 h 0 h
Attendance at seminars/workshops/tutorials 20 h 0 h
Preparation for seminars/workshops/tutorials 40 h 0 h
Preparation of term paper 26 h 0 h
Preparation of presentation 12 h 0 h
Total 104 h 0 h

Assessment methods(weighing):
Requirement type Daily attendance Combined form
Active lecture/seminar/workshop/tutorial participation 50 % 0 %
Term paper 50 % 0 %
Total 100 % 0 %

Special requirements and details:
none

Recommended reading:
Type Author Title Published in Publisher Year ISBN
R KOTLER, P. -- KELLER, K. L. Marketing management Praha Grada 2007 978-80-247-1359-5
R HORÁKOVÁ, H. Strategický marketing Praha Grada 2003 80-247-0447-1
R KOUDELKA, J. Spotřební chování a marketing Praha Grada 1997 80-7169-372-3
R KOUDELKA, J. Spotřební chování a segmentace trhu Praha Vysoká škola ekonomie a managementu 2006 80-86730-01-8
R KOZEL, R. Moderní marketingový výzkum : nové trendy, kvantitativní a kvalitativní metody a techniky, průběh a organizace, aplikace v praxi, přínosy a možnosti Praha Grada 2006 80-247-0966-X
A FORET, M. -- STÁVKOVÁ, J. Marketingový výzkum : jak poznávat své zákazníky Praha Grada 2003 80-247-0385-8
A LARRECHE J-C and GATIGNON H (1990b) Markstrat - A Marketing Strategy Game; Participant's Manual, Palo Alto: The Scientific Press
A není k dispozici ...
R required
A additional

Subject 6MP416 – Markstrat Strategic simulation is to be found in the following study plans and groups:
Faculty Programme, Field of study, Specialization Form of study Typ ss. Group Study period
FFU B-FU-BP pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
B-FU-DP pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
B-FU-FI pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
B-FU-UC pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
B-FU-UP pres. E cVOR WS 2008/2009
WS 2009/2010
FIS B-AI-IN pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-KM-MM pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-KM-SD pres. E cVOR WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-KM-SE pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-KM-SM pres. E cVOR WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
M-KM-MM pres. E cVOR WS 2006/2007
WS 2008/2009
WS 2009/2010
M-KM-SP pres. E cVOR WS 2006/2007
WS 2008/2009
WS 2009/2010
FMJH B-EM-M comb. E cVOR WS 2005/2006
WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
pres. E cVOR WS 2005/2006
WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
C-EM-M comb. E fVB WS 2008/2009
WS 2009/2010
WS 2010/2011
hV WS 2005/2006
WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
pres. E fVB WS 2008/2009
WS 2009/2010
WS 2010/2011
hV WS 2005/2006
WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
6MP comb. E sV WS 2008/2009
WS 2009/2010
WS 2010/2011
dist. E sV WS 2008/2009
WS 2009/2010
WS 2010/2011
pres. E sV WS 2008/2009
WS 2009/2010
WS 2010/2011
6MSP comb. E sV WS 2007/2008
pres. E sV WS 2007/2008
FMV B-ME-MO pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-ME-MS pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-ME-PP pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-ME-RC pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-PL-PL pres. E cVOR WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
FPH B-EM-PE pres. E cVOR WS 2005/2006
WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
NF B-ES pres. E cVOR WS 2005/2006
B-ES-AE pres. E cVOR WS 2005/2006
WS 2006/2007
B-ES-EK pres. E cVOR WS 2005/2006
WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-ES-NH pres. E cVOR WS 2005/2006
WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
B-ES-RE pres. E cVOR WS 2005/2006
WS 2006/2007
WS 2007/2008
WS 2008/2009
WS 2009/2010
WS 2010/2011
Shown syllabus can be printed out by pressing the button mentioned below.

Last modification made by Ing. František Michl on 11. 2. 2010.

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Course code:	6MP416
Course title in language of instruction:	Markstrat Strategická simulace
Course title in Czech:	Markstrat Strategická simulace
Course title in English:	Markstrat Strategic simulation
Mode of completion and number of credits:	Exam ECTS (4 credits) (One ECTS credit corresponds to 26 hours of workload for an average student.)
Type of course:
Language of instruction:	Czech
Level of course and year of study:	master: 4; master continuing: 1
Semester:	SS 2009/2010 - FMJH
Name of lecturer:	doc. Ing. Marie Hesková, CSc. (examiner, instructor, lecturer, supervisor)
Prerequisites:	none

Aims of the course:	The simulation with form of entrepreneurial game MARKSTRAT is an instrument, where the learning process proceeds in competitive environment of a choice market. The objective of the simulation is to train the decision-making process in the terms of strategic marketing company and its active in the market´s environment. Training realizes with the support the simulations tutorial program MARKSTRAT.
Learning outcomes and competences:	Upon successful completion of this course, students will be able to: manage and make marketing oriented operation under realistic market conditions; solid application of theoretical knowledge strategic marketing of the marketing management company; select an appropriate marketing-mix model, improvement of the team-work.
Course contents:	Setting-up the marketing strategy of company, strategy of the positioning, carrying out the analysis of market, collaboration with the department for research and devolopment, proposal a new products and their market introduction, collaboration with department of production, transaction financial analysis, decision making about sizes and priorities of selling force of company, analysis of marketing studies. Processing of a final brief and its presentation.

Type of teaching method	Daily attendance	Combined form
Participation in lectures	6 h	0 h
Attendance at seminars/workshops/tutorials	20 h	0 h
Preparation for seminars/workshops/tutorials	40 h	0 h
Preparation of term paper	26 h	0 h
Preparation of presentation	12 h	0 h
Total	104 h	0 h

Requirement type	Daily attendance	Combined form
Active lecture/seminar/workshop/tutorial participation	50 %	0 %
Term paper	50 %	0 %
Total	100 %	0 %

Type	Author	Title	Published in	Publisher	Year	ISBN
R	KOTLER, P. -- KELLER, K. L.	Marketing management	Praha	Grada	2007	978-80-247-1359-5
R	HORÁKOVÁ, H.	Strategický marketing	Praha	Grada	2003	80-247-0447-1
R	KOUDELKA, J.	Spotřební chování a marketing	Praha	Grada	1997	80-7169-372-3
R	KOUDELKA, J.	Spotřební chování a segmentace trhu	Praha	Vysoká škola ekonomie a managementu	2006	80-86730-01-8
R	KOZEL, R.	Moderní marketingový výzkum : nové trendy, kvantitativní a kvalitativní metody a techniky, průběh a organizace, aplikace v praxi, přínosy a možnosti	Praha	Grada	2006	80-247-0966-X
A	FORET, M. -- STÁVKOVÁ, J.	Marketingový výzkum : jak poznávat své zákazníky	Praha	Grada	2003	80-247-0385-8
A		LARRECHE J-C and GATIGNON H (1990b) Markstrat - A Marketing Strategy Game; Participant's Manual, Palo Alto: The Scientific Press
A		není k dispozici ...

Faculty	Programme, Field of study, Specialization	Form of study	Typ ss.	Group	Study period
FFU	B-FU-BP	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010
	B-FU-DP	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010
	B-FU-FI	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010
	B-FU-UC	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010
	B-FU-UP	pres.	E	cVOR	WS 2008/2009 WS 2009/2010
FIS	B-AI-IN	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-KM-MM	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-KM-SD	pres.	E	cVOR	WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-KM-SE	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-KM-SM	pres.	E	cVOR	WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	M-KM-MM	pres.	E	cVOR	WS 2006/2007 WS 2008/2009 WS 2009/2010
	M-KM-SP	pres.	E	cVOR	WS 2006/2007 WS 2008/2009 WS 2009/2010
FMJH	B-EM-M	comb.	E	cVOR	WS 2005/2006 WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-EM-M	pres.	E	cVOR	WS 2005/2006 WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	C-EM-M	comb.	E	fVB	WS 2008/2009 WS 2009/2010 WS 2010/2011
		comb.	E	hV	WS 2005/2006 WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
		pres.	E	fVB	WS 2008/2009 WS 2009/2010 WS 2010/2011
		pres.	E	hV	WS 2005/2006 WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	6MP	comb.	E	sV	WS 2008/2009 WS 2009/2010 WS 2010/2011
		dist.	E	sV	WS 2008/2009 WS 2009/2010 WS 2010/2011
		pres.	E	sV	WS 2008/2009 WS 2009/2010 WS 2010/2011
	6MSP	comb.	E	sV	WS 2007/2008
	6MSP	pres.	E	sV	WS 2007/2008
FMV	B-ME-MO	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-ME-MS	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-ME-PP	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-ME-RC	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-PL-PL	pres.	E	cVOR	WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
FPH	B-EM-PE	pres.	E	cVOR	WS 2005/2006 WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
NF	B-ES	pres.	E	cVOR	WS 2005/2006
	B-ES-AE	pres.	E	cVOR	WS 2005/2006 WS 2006/2007
	B-ES-EK	pres.	E	cVOR	WS 2005/2006 WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-ES-NH	pres.	E	cVOR	WS 2005/2006 WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011
	B-ES-RE	pres.	E	cVOR	WS 2005/2006 WS 2006/2007 WS 2007/2008 WS 2008/2009 WS 2009/2010 WS 2010/2011